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Digital Marketing is absolutely the future of advertising as we know it. The proof is in the fact that you’re reading this right now!

First, you saw one of my client testimonials on social media.

It was put on your timeline on purpose, because you’re in our target demographic.

…but it wasn’t just the testimonial itself that got you here today.

It was the strategic plan behind it.

This is how it happened:

First off, I targeted you with the ad because your behavior and info on social media means you would be a good fit for my services.

Then, I shared something that was actually going to build trust between us!

A ton of effort went into this because I wanted to capitalize on the opportunity to show you how I can help grow your business.

The reason?

Because we all know that in order to get someone to work with you they have to …

and the best way to get someone to do that is through…

…drumroll please…

Proof that they’ve actually helped other people before you!

So, that’s the first thing I did that caught your interest.

I put a testimonial in front of you that provided real social proof, so you can see the value other businesses are already benefiting from.

I know you engaged it because the social networks we put the content on actually tracked your behavior.

They realized that you watched it.

Then they started showing you more of my content.

You watched a client journey video from Leon Kolaski Inc.

It showed you the results we are able to get with other clients.

By letting them tell their story, you may have been able to picture us doing that for your business, too.

We then offer you the ability to schedule a strategy session, to see if we’re possibly a good fit to work with each other.

You actually paid attention because third party referrals will always be more valuable, than if we went straight to telling you what we did ourselves.
…And now you’re here.

This is the best approach for my business.

But on the call, we’ll talk about what will be the perfect path for your business.

So now let’s talk about the fundamentals to build your brand online, while getting you sales at the same time.

When you become a client, the first thing my team will do is figure out your messaging strategy.

This is a marketer’s way of saying “we’ll figure out exactly what you need to say so people like you and want to buy from you.”

Here’s the thing, most people get this part wrong (which is why you and I have such a huge opportunity).

Most people spend all their time online trying to look successful, trying to look like the better version of everyone else or by simply focusing on dumb stuff that does get attention, but doesn’t provide value and therefore doesn’t sell.

Following my strategy you’ll do the exact opposite.

My team and I will reverse engineer the wants, needs and desires of your market …and then we’ll focus on crafting messaging that actually makes them want to buy from you.

Again – remember why you’re here.

You saw content from us that contained messaging that caught your attention and actually built a connection with you.

That content was very carefully crafted to deliver real value and to get you warmed up for an eventual pitch.

That’s about the time you saw a content containing a soft “pitch” to become a Leon Kolaski client.

…and well…here you are!

We’ll help you to create the same experience for your prospects.

Step 1: KNOW WHAT TO SAY.

Before any content is created, our team will work with you to personally craft the perfect message in order to be most appealing to your target customers.

In other words, we tell you exactly what to say and how to say it in order to cause people to know, like, and trust your brand.

We don’t expect you to do or say anything that isn’t true and we certainly won’t put words in your mouth…

Instead, we will determine the overall theme of your core messages.

Then we help you get your message out of your head and in front of your potential customers.

Step 2: CRAFT THE OFFERS

Every ad that we create needs to include some kind of a call to action (this is called an offer).

After all …think of who’s going to be watching what you post.

These are the people in your target demographic who have grown to know, like, and trust you as a result of your content.

And of course, these are the very best possible prospects because not only are they eligible for your services, you’ve already begun building a bond with them.

They already know you.

They already like you.

They already trust you.

And chances are, they already want what you’re selling.

So now it’s time to sell it.

Step 3: GET THE TRAFFIC 

The content and offers you create will be specifically designed to do two things:

1. Maintain the relationship you already have with people who follow you.

2. Turn complete strangers into raving fans and customers, quickly.

That second part is where most people fail.

They think you can just make post a bunch of times and the money will come.

Unfortunately, it won’t.

To really scale and grow your business, you need to use the messaging and offers we make for you as ads.

The content and offers you create will be specifically designed to do two things:

1. Maintain the relationship you already have with people who follow you.

2. Turn complete strangers into raving fans and customers, quickly.

That second part is where most people fail.

They think you can just make post a bunch of times and the money will come.

Unfortunately, it won’t.

To really scale and grow your business, you need to use the messaging and offers we make for you as ads.

This really is the “secret-sauce”.

When you do this, eventually, you’ll get to the point where the advertising itself is profitable …and you’re essentially getting paid to build your brand.

This just lets you grow the brand bigger and faster than ever.

But you can’t do it without the traffic strategy.

Here it is:

You can’t just throw any old sales pitch in front of them and expect it to work …even though they already know, like, and trust you.

If you do it wrong, you’ll break that bond …and all your hard work will go down the drain.

But if you do it right, you’ll be able to make offers to your bonded prospects repeatedly …without sacrificing the relationship.

And the best part is you’ll see better sales when you do.

Instead of being salesy, you can come from genuinely wanting to help people and solve their problems. In doing so, you’ll be able to attract the highest quality of leads consistently.

So that’s what we do in step two.

We help you craft the offers that bring in sales.